Iniciaste sesión como:
filler@godaddy.com
About Andrett Urias
I'm Andrett Urias and I'm a passionate marketer with an eye for strategy and design. With over five years of experience in marketing across various international markets, from Belgium to Croatia and all the way to Australia and New York, I'm confident in my abilities to tackle any challenge. My parents are from Mexico, making me first-generation Mexican-American who is both bilingual in Spanish and English, so I was able to bridge language gaps wherever necessary!
As both a dancer and photographer, I have a unique creative flair that fuels my passion for marketing. My position as an older sister also means that I’m naturally driven by family – not only do I work hard for myself, but also for future generations!
In the past, I played a major part of leadership conferences for female entrepreneurs; proving my leadership skills as well as my passion towards social entrepreneurship. My academic career culminated with my graduation from St. Edwards University, where I was part of the prestigious Delta Sigma Pi (Professional Fraternity).
You'll see me often exploring new beaches or attending happy hours on my free time; even indulge in some painting or coloring if the mood suits me! So if you can appreciate hard work and creativity bundled together with a sprinkle of fun - then we just might be friends.
FAVORITE PROFESSIONAL ACCOMPLISHMENTS
Product Marketing
The CEO wanted to introduce a new, expensive product. In just 30 days, my team and I researched and implemented a product marketing strategy. We gamified, created a collectors line, and launched CHIVE Rare Coins with actor, Kevin Smith. Within minutes, we sold out and made over $500,000. To the day, this product line had brought in more than 5 million dollars in revenue and have partnered with many other celebrities like Bill Murray.
CMS Migration
When I joined Influx, we manually gathered and sorted data from different platforms that didn't connect. To streamline tasks, I proposed merging to Hubspot, which the CEO approved. I then organized and established systems for marketing, outbound, and sales. From outlining sales funnels to organizing contacts, I became the Hubspot expert. Months later, all data is consolidated, freeing my analysts for meaningful work.
Buyer Personas
I spearheaded the launch of a new arm of the business, focusing on solutions tailored for Sales Teams. Recognizing the need for an in-depth understanding of buyer personas, I delved into thorough independent research and conducted a comprehensive paid survey. Combining all the gathered insights, I successfully identified two key buyer personas, resulting in the simultaneous launch of two distinct products instead of one. The double product launch not only expanded our buyer target market but also yielded more than 20 new business ventures within the 60 days.
GTM USA
I collaborated with a leading branding agency in Texas to craft a compelling go-to-market campaign for the USA. After countless iterations and color palette explorations, we arrived at a concept that seamlessly elevated the existing brand. Our aim was to make a bold statement while maintaining a cool and relaxed vibe. By strategically allocating our advertising budget to Texas, California, and New York, we achieved an impressive 5:1 return on ad spend.